Beyond Facebook – The Return of Privacy
A Facebook backlash is raging this week on the internet. Wired just wrote a damning piece on their questionable privacy practices and Reddit has had a few rants over the last week as well. People are calling for an alternative but there isn’t much talk yet about what it will look like. So I brewed some thick coffee and this fell out of my brain…
The Past and Possible Future of Social Networking (oversimplified):
Friendster ->
MySpace ->
Facebook ->
Open Social (Google, Yahoo!, Microsoft, etc.(better privacy) ->
Open Social (user hosted (total privacy))
My thesis is that you will have a consolidated online identity in a few years. Your email, voicemail, social networks, blogs, videos, and photos will be manageable through a single dashboard running software (open source and otherwise) based on open standards. So imagine adding someone to your phone and having them instantly appear as a Facebook friend. Except it won’t be Facebook and you’ll have total control over the privacy settings. There would no longer be a need for sites like LinkedIn and Facebook.
Google and Yahoo are only jumping on this bandwagon because there is a ton of money to be made in the short run if they can crush Facebook. In the longer run, everybody will have their own email and web servers (though they won’t know it or care) so Google and Yahoo will have no good way to really know what you’re up to.
Why open social is a good thing:
- Users will have complete control over privacy. You’ll never have to worry about Facebook CEO Zuckerberg changing privacy settings late one night and allowing your boss to see all of your embarrassing photos because he wants to hit his Q4 revenue target.
- Innovation – The Android app marketplace for phones is open and it is challenging Apple’s closed app marketplace. The same logic applies to social networking, think Farmville on steroids.
- File sharing (for better or for worse) will be deeply integrated into an open social system. Facebook would piss off too many friends in Hollywood so you’ll never see this on FB.
- Recommendation systems will improve as people feel comfortable putting in more information about themselves (think recipes, TV shows, news, music, movies, etc.).
- Privacy will be the basis for the entire system, not an afterthought required by pesky regulators.
The evidence that this is happening now :
- Google just hired most of the brains behind the open social based DiSo project.
- Yahoo bought Flickr (image sharing)
- Google bought Picassa (image sharing)
- Google is experimenting with Google Buzz (see video below)
- Google is a huge backer of open social.
- Yahoo recently added profile information and basic contact status updates (screenshot below):

Roadblocks to a transition to open social networks:
- Transferring Profile Data
- Facebook Momentum
- A lack of concern about privacy
Some interesting links:
The Future of DiSo
Google Buzz video:
Google just hired this guy (Chris Messina). This is from 2008.
Random Somewhat Unrelated Predictions / Thoughts:
Server hosting services will be provided by your wireless phone carrier but you won’t run servers on your cell phone (connectivity is too unreliable, battery life issues).
Your email address will look something like jane@JaneSmith.com
In 10 years email will work like cell phones. If you want to change cell carriers from Verizon to AT&T it’s no problem, you get to keep your number. With email, you’re generally stuck with @Yahoo.com or @Gmail forever. My address follows me around when I change blog hosting providers just like a cell. This flexibility is uncommon now only because it’s complex. When it’s common Google and Yahoo are going to lose huge revenue streams because they won’t know the content of your emails and will only be able to advertise on the pages of search results.
* I could write a whole post about how to enforce data sharing on a distributed system. This is going to be interesting and might look like anti piracy systems used on Blu-Ray and PC games of today.
* Google buys Canocial (for their brains not Ubuntu)
* The first successful desktop Linux will come from Google but it won’t be Chrome. It’ll be called Android++ to leverage the success/brand of their phone OS.
* Sites that will eventually become unnecessary – Netflix, Digg, LinkedIn
* TVs will come with Android built in (this is not a guess, it’s happening).
So let me now take a swing at how people will watch movies at home in 10 years:
Sit down on your couch
Turn on tv with your cell phone.
Navigate to the Android App based movie rentals and library.
Check for new recommendations (“Your friends liked” (open social))
Click on Iron Man VII
The movie is paid for and begins streaming from the movie studio’s servers instantly.
Notice the lack of need for Netflix here.
The movie will never exists on your hard drive or a plastic disc during the whole process.
“Buying” a movie will simply be a license to rent it an infinite number of times.
You’ll still be able to buy a box at the store but it will be similar to those pre-paid Itunes movie cards.
I have some assumptions about economics, finance, and trends but I don’t spend much time looking at how things would have to change to accommodate my weird predictions. So that’s what I’m writing about tonight… Tonight I make omelets.
Woohoo! I’m writing again. It feels good. (and cooking, mostly high end omelets). My thoughts from the last week:
Asia Times is one of the best sites for articles on global economics but I have a beef with
The economist
I have a system of beliefs I use to view the world and it has served me pretty well in making predictions but it has a big hole. So I drive around in my theory without a complete understanding of the engine, but it gets me from point a to point b effectively.









